Imaginary Valley

A collaborative art project created by myself and photographer Candace Hope. The goal was to generate positive conversation around the empty commercial spaces in downtown Northampton. We placed posters on empty storefronts and shared graphics online that asked people what business they thought should open in these vacant spaces. Once submissions were gathered, we designed and built an interactive filterable listing of the results.

My Role:
  • Branding & Messaging
  • Poster Design & Illustration
  • Web Design & Development